“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”. That is what Warren Buffett said about branding. The branding is the process of creating a strong positioning of the company and its products or services in the customer's mind
The cycle of the branding consists of several elements, including: mission statement, the brand identity, and the brand image. All of these element combined with each other to create a positive perception for the company
The importance of the brand lies in making a memorable impression on consumers and making them expect from your company. That can distinguish your company from your competitors and clarify what it is you offer that makes you the better choice.
Before creating a branding for your company you should know who is your target audience, who your competitors are and what the analysis says about them, what is your mission, vision, and the values of the company. That what should know before starting to create your branding
The benefit of the branding
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